DIGITAL EMPOWERMENT AND PRODUCT INNOVATION FOR MSME COMPETITIVENESS: A CASE STUDY OF RANTING AYA. MANNERS (Management and Entrepreneurship Journal), [S. l.], v. 8, n. 1, p. 23–29, 2025. Disponível em: https://ojs.unnur.ac.id/index.php/manners/article/view/972. Acesso em: 15 aug. 2026.