“PENGARUH BRAND PERSONALITY TERHADAP PURCHASE INTENTION PADA PRODUK BODY BUTTER / BODY CREAM THE BODY SHOP”, MANNERS (Management and Entrepreneurship Journal), vol. 3, no. 1, pp. 1–14, Mar. 2023, Accessed: Aug. 15, 2026. [Online]. Available: https://ojs.unnur.ac.id/index.php/manners/article/view/303